HomeBUSINESSBUSINESS UPDATESCoca-Cola to Boost Investment in Kenya with $175 Million Commitment

Coca-Cola to Boost Investment in Kenya with $175 Million Commitment

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By Fasuyi Tolulope Samuel

The Coca-Cola system, comprising The Coca-Cola Company and its authorized bottler, Coca-Cola Beverages Africa, has revealed plans to significantly increase its investment in Kenya. The proposed investment, amounting to up to $175 million over the next five years, hinges on the company’s projected growth targets in the region.
Sunil Gupta, CEO of Coca-Cola Beverages Africa, announced this ambitious plan while hosting Kenyan President H.E. Dr. William Ruto at The Coca-Cola Company’s headquarters in Atlanta. Gupta highlighted the enduring relationship between the Coca-Cola system and Kenya, stating, “The Coca-Cola system has been an integral part of Kenya’s landscape for more than 75 years. Today, we are excited to announce our intention to strengthen this legacy through a substantial investment.”
The investment aims to enhance the Coca-Cola system’s operational capacity and capabilities in Kenya. Gupta underscored the company’s confidence in the Kenyan economy’s long-term potential, saying, “Our decision to invest underscores our belief in the long-term potential of Kenya’s economy.”
Luisa Ortega, President of The Coca-Cola Company’s Africa Operating Unit, stressed the importance of government collaboration in creating a stable policy environment conducive to business growth. “The Coca-Cola system has been part of communities in Kenya for more than seven decades. We are excited to continue growing our business and supporting communities across Kenya for many years to come,” Ortega said.
The Coca-Cola system boasts a significant presence in Africa, particularly in East Africa, where it is a major employer with 10,000 direct employees. Additionally, the system engages with over 500,000 Micro, Small, and Medium Enterprises (MSMEs) across the region, establishing strong ties with local businesses.
“Our value chain supports livelihoods for over a million people in distribution, sales, and other roles,” Gupta noted. “We source close to 8,000 metric tons of mango puree from East African farmers. We believe in the region’s potential and its ability to achieve significant growth through collaboration between public and private sectors. Our business in Kenya is centered on a local approach – we hire locally, produce locally, distribute locally, and source locally.”
Concluding the announcement, Ortega expressed optimism about Kenya’s future and the Coca-Cola system’s ongoing commitment to the country. “We foresee great social and economic advancement, and this is why we continue to invest in our Kenyan business as well as community programs that help strengthen Kenya’s prosperity,” she said.

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